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Evidence Guide: AHCORG511 - Develop and manage a community based marketing supply chain

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCORG511 - Develop and manage a community based marketing supply chain

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate the suitability of different community marketing options for farm products

  1. Research and document selling options suitable for farm produce
  2. Identify community marketing models applicable to farm system
  3. Identify key input supply chain steps, stakeholders and certification requirements
  4. Evaluate and record most suitable options
Research and document selling options suitable for farm produce

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify community marketing models applicable to farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key input supply chain steps, stakeholders and certification requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and record most suitable options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the marketing chain processes to participate in the selected community marketing schemes

  1. Research and identify legislative, environmental and certification requirements for managing a community-based marketing chain
  2. Document specifications for components of marketing chain management system according to workplace and legislative requirements
  3. Document traceability requirements of marketing chain
Research and identify legislative, environmental and certification requirements for managing a community-based marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document specifications for components of marketing chain management system according to workplace and legislative requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document traceability requirements of marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine appropriate community marketing strategies for farm products

  1. Identify communities with potential relationship for farm system
  2. Document the characteristics and values of identified communities
  3. Compare community characteristics and values with farm system
  4. Establish and document market specifications to meet community expectations
  5. Identify and document community marketing strategies
  6. Identify and assess risks in strategy
Identify communities with potential relationship for farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document the characteristics and values of identified communities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Compare community characteristics and values with farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and document market specifications to meet community expectations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document community marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess risks in strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish product marketing chain requirements to meet marketing options

  1. Map steps in marketing chain to supply identified market
  2. Establish farm business requirements for each step in the marketing chain
  3. Establish compliance requirements at each step in the marketing chain
  4. Develop record-keeping requirements for each step in the marketing chain
Map steps in marketing chain to supply identified market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish farm business requirements for each step in the marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish compliance requirements at each step in the marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop record-keeping requirements for each step in the marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document a community-based marketing plan

  1. Document required processes for supply chain stakeholders and production systems
  2. Identify and document marketing targets
  3. Identify key factors that differentiate product
  4. Develop and document a promotion plan
  5. Collate customer feedback for improvement in market outcomes
Document required processes for supply chain stakeholders and production systems

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document marketing targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key factors that differentiate product

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document a promotion plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collate customer feedback for improvement in market outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge